Visual Career Journey

SUMMARY

Creative and design leader with 11+ years at Nike and a multidisciplinary background spanning footwear, color, materials, fashion, textiles, branding, visual experience, and product innovation. Currently leading CMG Expression Design across Men’s and Women’s Running, Training, Basketball, Sportswear, and Solar, with a career trajectory from hands-on color execution to category-level design strategy and executive creative leadership.Known for translating consumer insight, cultural trends, sport, fashion, art, and emerging design language into compelling product expression. Deep expertise in CMF (color, materials, and finish), footwear color strategy, product storytelling, seasonal direction, and the connection between creative vision and manufacturable product.Experienced in influencing complex, cross-functional organizations and aligning Design, Product Management, Merchandising, Materials, Development, Manufacturing, and geographic partners around a clear creative vision.Combines creative intuition with strategic thinking, operational discipline, and a deep understanding of how design moves from concept to consumer.

EXPERIENCE

NIKE, INC.

June 2026 - Present

CMG Expression Design Director- Footwear Excellence

WHQ - Portland, OR || USA

 Men’s & Women’s Running, Training, Basketball, Sportswear & Solar

  • Lead expression design across a broad portfolio of Nike footwear categories, shaping how product visiontranslates into distinctive consumer-facing expression.

  • Direct creative and expression strategy across Men’s and Women’s Running, Training, Basketball, Sportswear, and Solar.

  • Establish and communicate product-expression direction across multiple categories, balancing brand DNA,consumer relevance, sport performance, cultural influence, and commercial considerations.

  • Lead cross-functional alignment across design and product partners to translate creative intent into executable product.

  • Bring together expertise in color, materials, finish, trend, consumer insight, and product storytelling to elevate the total footwear experience.

  • Influence creative direction at both portfolio and product levels, connecting seasonal narratives to cohesive category expression. |http://www.nike.com/

NIKE, INC.

June 2024 - June 2026

Design Director- Footwear Excellence Color, Nike Sport Culture

WHQ - Portland, OR || USA

Men’s • Women’s • Performance • Lifestyle • Solar

  • Directed footwear color strategy across a diverse Nike Sport Culture portfolio spanning both performance and lifestyle consumers.

  • Translated cultural, fashion, art, sport, and market signals into relevant color and product-expression strategies.

  • Connected category-level color direction to product-level execution across a broad and complex portfolio.

  • Influenced cross-functional partners and creative teams through clear strategic storytelling and compelling visual direction.

  • Balanced brand equity, consumer relevance, product differentiation, and manufacturing realities in color decisions |http://www.nike.com/

NIKE, INC.

December 2023 - June 2024

Senior Design Director- Nike Mens Footwear Color

WHQ - Portland, OR || USA

Running (Ms + Ws) • Global Football (Ms, Ws + Kids) • Basketball (Ms, Ws, Promo + Kobe) • Baseball • Softball • Golf (Ms, Ws, Kids + Jordan Brand) • American Football • Nike Sportswear • Nike Trail • Nike SB • Nike ACG • Nike Catalyst

  • Led men's footwear color direction at a senior creative level, driving color strategy across product and collections.

  • Set creative direction informed by consumer insights, cultural trends, competitive products, fashion, art, and sport.

  • Elevated color from an executional function to a strategic component of product and brand expression.

  • Guided teams and cross-functional partners through seasonal direction, product reviews, and execution challenges.|http://www.nike.com/

NIKE, INC.

May 2022 - December 2023

Design Director- Footwear Color, Mens Performance

WHQ - Portland, OR || USA

Running (Ms + Ws) • Global Football (Ms, Ws + Kids) • Basketball (Ms, Ws, Promo + Kobe) • Baseball • Softball • Golf (Ms, Ws, Kids + Jordan Brand) • American Football

  • Directed color strategy across a highly diverse Men's Performance footwear portfolio spanning Running,Global Football, Basketball, Baseball, Softball, Golf, and American Football.

  • Developed category-level color strategies and translated them into product and collection-level execution.

  • Connected consumer and brand narratives to precise color application across footwear.

  • Collaborated with Product Design, Material Design, Art, Product Management, Merchandising, and geographicpartners to align creative vision and execution.

  • Reviewed product samples, identified and resolved achievability issues, and ensured color intent survived thedevelopment and manufacturing process.

  • Motivated and directed cross-functional partners to execute against creative strategy.

  • Used consumer, market, fashion, art, design, and sport research to inform category direction.

    |http://www.nike.com/

NIKE, INC.

Decemeber 2020 - June 2022

Senior Color Designer- Basketball (Signature Athletes, Promo, Kobe & Womens)

WHQ - Portland, OR || USA

Color strategy and application expert at a product and collection level. People Manager + Design Leader.

Key Responsibilities:

  • Led color design across Men's Performance Basketball, Signature, Promo, and Women's footwear.

  • Developed product-level color direction while balancing performance requirements, consumer appeal, brandpositioning, and seasonal strategy.

  • Partnered with design and cross-functional teams to execute color and material concepts from strategy throughproduct realization.

  • Applied deep knowledge of materials, dyes, finishes, special effects, and color-achievability considerations.

  • Presented creative direction to varied audiences and built alignment around product and collection-level color strategies.| http://www.nike.com/

NIKE, INC.

March 2018- December 2020

Senior Color Designer- Running

WHQ - Portland, OR || USA

Color strategy and application expert at a product and collection level. People Manager + Design Leader.

Key Responsibilities: Expertly drives a category color strategy for a group, silo or high profile project. | Skillfully crafts a consumer and brand-right narrative through color. | Obsesses color application on product. | Plans and executes product details, reviews samples, troubleshoots achievability issues. | Communicates and builds confidence in the strategy within the category: Design, Product Management, Merchants, Geographies. | Motivates and delegates partners to execute the work. | Researches consumer trends, insights, competitors, for a focused market segment/category. | Travels | Uses solid presentation skills to varied audiences. | Rotating member of the Color Council. 
Key Competencies: Delivers Results | Creates the future | Visionary | Makes good decisions/Does the right thing | Communicates effectively | Leads & Influences others | Contributes special expertise
Key Partnerships: Product Design | Material Design | Art Department | Cross-functional collaboration and direction | Center of Design Excellence | Design Ops | Brand Design | Sports Marketing | http://www.nike.com/

NIKE, Inc.

July 2015- March 2018

Footwear Color Designer II

WHQ - Portland, OR || USA

Elevates the Nike product experience with a focus on both the art & science of Color. | Drives color excellence through the connection of design, development & manufacturing. | Brings to life the seasonal category color direction that is trend relevant to the category consumer through color application. | Color specialist at the product and collection level. | Plans and executes the product color details and reviews all samples, troubleshoots achievability issues and clearly communicates changes to ensure timely completion of each project. | Builds awareness of current color trends, through fashion, art, design and sports-related products through market research to keep abreast of consumer needs. Provides color support for design team as needed. | Collaborates with the Color Leads to create palettes and color flow and applies based on the category color strategy. | Utilizes strong understanding of color technology and how to achieve desired color effects: materials, dyes, finishes and color achievability. | Researches consumer trends, insights, competitors, for a focused market segment/category. | Travels | Uses solid presentation skills to varied audiences. | Rotating member of the Color Council. | http://www.nike.com/

NIKE, Inc.   

 January 2015- July 2015

Footwear Color Designer I 

WHQ - Portland, OR || USA

Understands color, design, market and lifestyle trends that influence and impact category and applies knowledge as appropriate. | Together with Color Design Director, Sr. Color Designer or Color Designer II, creates seasonal category-specific direction of color, materials and graphics that reflect design philosophy, product performance, and appeal to targeted consumers. Comfortably creates category line each season. | http://www.nike.com/

Victoria Beckham

WW FW RTW 2015

Paris Showroom| spring 2014 | Paris, FR

Assisted the London team with showroom development, merchandising, model casting and buyers. | http://www.victoriabeckham.com/

rag&bone

MW FW 2015 || WW FW RTW 2015

Paris Fashion Week | winter 2014. spring 2014 | Paris, FR

Partnered with the visual merchandising team to install & stylize the event space | Assisted the sales team. | http://www.rag-bone.com/

OSCAR DE LA RENTA

RTW SS 2014 || HAUTE COUTURE SS 2014/15

Paris Fashion Week | fall 2013. winter 2014. spring 2014  | Paris, FR

Oversaw interns & merchandising | Worked with the International team to ensure a seamless client experience. | http://www.oscardelarenta.com/

The Peninsula Paris // William Furniss Photography   

2014

Photography Assistant | Creative Stylist  | Paris, FR

Photography Assistant to Fine Art Photographer William Furniss | On location Stylist for The Peninsula Paris Press Release photo-shoot. | http://paris.peninsula.com/ | http://www.williamfurniss.com/

Parsons Paris // The New School for Design

2013-2014

Personal Assistant to the Dean of the Fashion Department | Paris, FR

Connected with textile companies throughout Europe | Organized & executed Galas, Symposiums & Exhibitions.

This Little Piggy Goes Organic

2009-2015

Principle Designer  | Palo Alto, CA

This Little Piggy is an online boutique specializing in the highest quality, unique, organic apparel for babies | Personally in charge of website, product and lifestyle development, in collaboration with the founder. | http://www.thislittlepiggygoesorganic.com/

Freelance Designer

2003- current Designer| Event Coordinator | Consultant   

LA | PHX | PDX | Paris, FR

Specializing in: commissioned art, design, events, installations, branding, accessories, visual direction, repurposing, styling and visual merchandising.

Education­

Parsons Paris | The Paris College of Art

May 2014 | Paris, FR

Post-Graduate degree in Fashion Design, Textiles and Marketing 

Azusa Pacific University

May 2007 | California, USA

Bachelor of Arts in Studio Art & Psychology | Emphasis in Color Theory |4 years Honors College | Psi Chi Honors Society

Other

Works featured in the following exhibitions

Fédération Française des Dentelles et Broderies | Lace Contest | 2014 | Paris, FR

Creative Textile Development | Fibres | Paris College of Art | 2014 | Paris, FR

Seniored Fashion Show | Jarvis Cocker Exhibition | Parsons Paris | 2014 | Paris, FR

Flamme Eternelle | Thomas Hirschhorn Exhibition | Palais de Tokyo | 2014 | Paris, FR

Grand Opening Exhibition | Photography | PCA | 2013 | Paris, FR

From My Window | Photography | Parsons : The New School for Design | 2012 | Paris, FR